Machine presses a die into the surface of the material, that indents a figure or design, resulting in a depressed imprint.
Deboss with Colourfill
As above, the material is debossed and then filled with and colour.
Artwork is produced on a specially prepared transparent paper decal, then applied to the product.
Machine presses a die into the surface of the material, resulting in a depressed area around the imprint desired, therefore the imprint itself appears to be raised.
Logo is digitized into a "tape". Machine reads tape to stitch logo onto surface of product. Pricing is based on stitch count. Embroidery cannot be PMS Matched.
Etch and Engraving
Methods for transferring a design to hard, smooth material such as glass.
Four Color Process
A printing process that produces photo-quality full colour images, by laying 4 colours (cyan, magenta, yellow and black) on top of each other. All colours can be represented as a combination of these four.
A process that involves the graduation of tone throughout an image. This is produced by breaking the subject into small dots of varying intensities of grey ranging from white to black.
Hotstamp with Foil
Heat is used to leave a foil imprint of the design on the surface. Available in a variety of colours but can only be implemented in a single colour for the entire design.
Logo is digitized then lasered into hard surfaces such as wood, metal or glass.
Is a process of transferring ink from a metal printing plate to a rubber-covered cylinder. Used on more complex artwork and for higher quantity runs.
Used on oddly shaped products and surfaces. Only one colour can be imprinted.
Ink is pressed through a fine screen leaving a flat, painted imprint on the surface of the material.
A single consistent colour used throughout an area.
Is a heat transfer method of imprint using heat-activated dyes that "sublimate" into the fabric; becoming part of the fabric, not an imprint sitting on top of the fabric.
When an illustration runs all the way to the edges of the page or sheet after it's trimmed.
Type or print that has thick, heavy lines, used for emphasis, headings, etc.
Any drawing, photo, illustration or lettering suitable for photographic reproduction.
Premiums designed to have inherent value based upon their perceived "collectibility."
The separation of multi-coloured original art by camera or laser-scan techniques to produce individual separated colours. There are four common separations: yellow, magenta, cyan and black.
A merchandise keepsake used to mark a ceremony, anniversary, event or milestone.
Dots per inch, sometimes expressed as pixels per inch.
EPS stands for "Encapsulated Postscript", which is a sophisticated file format for capturing precise image and text information. Because of the mathematical basis for building the format, EPS files are the most reliable method for communicating artwork.
Direct premium given free of charge or obligation with a purchase, to generate awareness and/or goodwill.
Reward for a purchase or performance.
Black and white illustration of reproduction quality.
The number of products in excess of the number originally ordered.
Pantone Matching System (PMS)
A colour scale used to precisely match colours for printing. Each colour has a coded number indicating instructions for mixing inks to achieve it.
What someone believes merchandise to be worth. To successfully sell premiums, the consumer must be convinced the proposed premium is worth putting forth the extra effort required to earn the item.
A promotional product or premium designed to get consumers to come to a store or a tradeshow.
A general term used to describe the styles of lettering available in typesetting.
The number of products less than what was originally ordered.